promotional materials

The Best Linux Marketing Tip: Don’t Mention Linux

Digg Linux/Unix upcoming  Thu, 03/27/2008 - 12:59

The VAR Guy wasn’t looking for love, but he found it during a trip to his local CostCo last night. There, he spotted the $299 Eee PC from Asus.

It’s built on Linux — but CostCo’s in-store promotional materials for the device barely mention Linux.

That may be a smart move. Here’s why.